EST. 1990

Sourav Das

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Build Log entry – quick overview & what changed & what’s next.

Client

Web Design Company Toronto

Timeframe

Feb 2026 — Ongoing

Services

Website rebuild (structure + UX), on-page SEO, internal linking, speed cleanup

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Project Overview

This is a rebuild of my Toronto EMD site — not a case study. I’m restructuring it around local search intent, cleaning up the layout, and tightening the conversion path so the site is actually useful (and scalable) instead of just “looking good.”

Goal: make the site easier to navigate, easier for Google to understand, and easier for visitors to take the next step.

This log is where I track changes, wins, mistakes, and what I’m fixing next.

  • Local service & location silos (planned for scale)
  • Internal linking map (support pages → money pages)
  • Hero & form cleanup (clear CTA, less noise)
  • Trust signals & proof (reviews, badges, real examples)
  • Speed & mobile fixes (remove bloat, simplify sections)

👉 Log Update — Feb 16:

Started rebuilding the Toronto EMD site around a proper local structure. Goal is to simplify the layout, improve clarity, and make the site easier to scale as new pages are added.

Side-by-side before and after comparison of the Web Design Company Toronto homepage showing updated hero layout, new headline, and improved form placement.

👉 Log Update — Feb 19:

Redesigned the homepage hero and rebuilt the lead form layout to improve messaging and reduce friction. Next step is finishing the hero section and finalizing the trust elements.
 
Updated Web Design Company Toronto homepage hero showing new “Proud to Share” headline with highlighted text and redesigned website plan lead form.
 
👉 Log Update — Feb 22
 
Updated the homepage hero section, refined the headline layout, and replaced placeholder trust elements with clearer value-focused points. Finalized the primary CTA and tightened spacing for a cleaner first impression.
Updated Web Design Company Toronto homepage hero showing “Proud to Share” headline, blue CTA button, lead form on the right, and new value-focused trust points under the call button.

👉 Log Update — Feb 24

  • Refined homepage structure
  • Removed unnecessary sections
  • Added a clearer trust block
  • Locked in the simplified 3-step “How We Build” flow
  • Added a subheading above the main H1 for stronger positioning

Updated Web Design Company Toronto homepage hero Adding how we build section

👉 Log Update — Mar 3

  • 1. Selected 1 layout out of the 5 theme options for the portfolio showcase
  • 2. Added 5 live projects to the Work page
  • 3. Cleaned up spacing and structure for better visual flow
  • 4. Removed the sales-style CTA
  • 5. Replaced it with a clear “View All Projects” button

Screenshot of the updated Work page showing five portfolio projects in an alternating layout with a “View All Projects” button at the bottom.

 
👉 Log Update — Mar 4
 
Service section update:
  • Built a clean 3×2 grid for the website.
  • Clear icons, balanced descriptions, no “read more.” CTA now leads to the contact form for custom quotes.

Website services section showing a 3×2 grid of offerings: Business Websites, Landing Pages, E-commerce Stores, SEO-Ready Websites, Website Redesign, and Website Care, with icons and a “Get a Quote” call-to-action.

👉 Log Update — Mar 5

 
Final Update for Desktop version of Homepage
 
Added three sections to improve the page flow:
  1. Why Choose Us
  2. FAQ
  3. Final CTA
Also cleaned up and simplified the footer and navigation to remove template leftovers and keep it aligned with the site pages.
 
Website layout showing the “Why Choose Us” section beside the final call-to-action and simplified footer design for the Web Design Company Toronto site.

👉 Log Update — Mar 10:

Prepared and added real portfolio graphics across all five case studies on the Work page.

Replaced placeholder project cards with actual client work, including:

  • Miller Capital Properties Website
  • Your Refund Specialists Website
  • Robinson Capital Group Website
  • Collect My Judgment Landing Page
  • Ameyu Ayana Website | Author & Real Estate Personal Brand

Portfolio grid is now fully populated with real project thumbnails and a “Start your project today” CTA card as the sixth slot.

Work Page

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