EST. 1990

Build Log entry – quick overview & what changed & what’s next.

Client

Web Design Company Toronto

Timeframe

Feb 2026 — Ongoing

Services

Website rebuild (structure + UX), on-page SEO, internal linking, speed cleanup

Project Overview

This is a rebuild of my Toronto EMD site — not a case study. I’m restructuring it around local search intent, cleaning up the layout, and tightening the conversion path so the site is actually useful (and scalable) instead of just “looking good.”

Goal: make the site easier to navigate, easier for Google to understand, and easier for visitors to take the next step.

This log is where I track changes, wins, mistakes, and what I’m fixing next.

  • Local service & location silos (planned for scale)
  • Internal linking map (support pages → money pages)
  • Hero & form cleanup (clear CTA, less noise)
  • Trust signals & proof (reviews, badges, real examples)
  • Speed & mobile fixes (remove bloat, simplify sections)

👉 Log Update — Feb 16:

Started rebuilding the Toronto EMD site around a proper local structure. Goal is to simplify the layout, improve clarity, and make the site easier to scale as new pages are added.

Side-by-side before and after comparison of the Web Design Company Toronto homepage showing updated hero layout, new headline, and improved form placement.

👉 Log Update — Feb 19:

Redesigned the homepage hero and rebuilt the lead form layout to improve messaging and reduce friction. Next step is finishing the hero section and finalizing the trust elements.
 
Updated Web Design Company Toronto homepage hero showing new “Proud to Share” headline with highlighted text and redesigned website plan lead form.
 
👉 Log Update — Feb 22
 
Updated the homepage hero section, refined the headline layout, and replaced placeholder trust elements with clearer value-focused points. Finalized the primary CTA and tightened spacing for a cleaner first impression.
Updated Web Design Company Toronto homepage hero showing “Proud to Share” headline, blue CTA button, lead form on the right, and new value-focused trust points under the call button.

 

👉 Log Update — Feb 24

  • Refined homepage structure
  • Removed unnecessary sections
  • Added a clearer trust block
  • Locked in the simplified 3-step “How We Build” flow
  • Added a subheading above the main H1 for stronger positioning
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